If you rely on your website for growing your mailing list, for signups, for customer interaction, for sales, speed absolutely matters. A great user experience is vital to build trust online, and one of the most vital pieces of the user experience puzzle is site speed.
For small businesses with a local or regional customer base, local SEO is a powerful tool to increase visibility in your market. You've heard of SEO, but never "local SEO"? There's a good chance you may be already engaging in some local SEO practices without even knowing it. And if you aren't, there's no better way to focus your online marketing efforts on the largest potential audience than a well designed and executed local SEO program.
Trust me, I understand. I don’t have the time, either. Running my small business takes a full day, every day, just like yours does. But if you rely on sales or leads from the web, from search engines, from people searching for local businesses, you need a blog on your website.
As each new year begins, it is a great time to evaluate your website's features and functionality against constantly changing industry trends. This year, get your site in compliance with these three areas to ensure best performance for your visitors and search engines.
For many, if not all, small businesses, serving your customers is job one, and finding time to promote your business is difficult. Far too often, we find ourselves so wrapped up in production, we lose sight of some of the necessary, and more fun, aspects of running a business. Marketing is one of those pieces of the time puzzle that doesn't always fit.
As if small business owners don't have enough decisions to make. The process of selecting a web designer and CMS for your site can be tedious and confusing. Asking fellow business owners can give you some insight, but there are a few things you should know before choosing.
Where do you find new customers when you want them? The differences between traditional marketing techniques and modern online marketing can change the game for your small business. Learn what it takes to locate and engage strangers, turning them into leads, customers, and eventually advocates for your products and services.